Advanced DDS
Select Dental Management | Freelance Graphic Designer
This Advanced DDS mall campaign was developed to promote a new patient special, strategically placed in a high-traffic shopping mall to maximize visibility and attract walk-in interest. The primary objective was to create a bold, engaging display that quickly communicates value and builds brand awareness.
I adhered closely to Advanced DDS’s established brand identity, incorporating their full color palette, typography, and graphic elements to ensure consistency across touchpoints. The layout emphasizes the promotional pricing with clear hierarchy and strong contrast, making it easy to absorb even at a glance.
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Advanced DDS
Select Dental Management | Freelance Graphic Designer
To increase visibility and attract new patients to the Advanced DDS office, I developed a targeted mall advertising campaign. My approach centered on maintaining brand consistency by incorporating the practice’s established visual identity—including its primary and secondary color palettes, typography, and graphic elements.
The ad was designed to be clean, approachable, and service-oriented, highlighting the dental services offered. The overall feel is modern and welcoming, with a focus on trust and professionalism—key values for a dental provider. Strategic placement in a high-traffic mall environment helped maximize exposure to potential patients in the local community.
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Mason Dental
Select Dental Management | Freelance Graphic Designer
This campaign was designed to promote Mason Dental’s insurance alternatives and senior discount plans. The ads are displayed on in-office screens while patients receive treatment, making it essential for the visuals to be bold, engaging, and easy to absorb at a glance.
To capture attention in a clinical setting, I focused on a vibrant color palette and strong geometric shapes that create visual rhythm and energy. The layout emphasizes clarity and hierarchy, ensuring key offers—such as the Elite Dental Savings Plan and Senior Discount—stand out immediately. The winter-themed imagery adds warmth and relatability, while the abstract design elements reinforce a modern, professional tone.
Georgian Court University
F. Freelance Graphic Designer
For this project, I designed a series of web banners for Georgian Court University to promote key events and admissions campaigns. Each banner was crafted using the university’s official branding elements—including its color palette, typography, and professional photography—to ensure visual consistency and brand recognition. The designs highlight messages like “No Application Fee,” “Open House,” and “Lion VIP Day,” with bold, engaging layouts that capture attention and encourage prospective students to take action.
