This Advanced DDS mall campaign was developed to promote a new patient special, strategically placed in a high-traffic shopping mall to maximize visibility and attract walk-in interest. The primary objective was to create a bold, engaging display that quickly communicates value and builds brand awareness.
I adhered closely to Advanced DDS’s established brand identity, incorporating their full color palette, typography, and graphic elements to ensure consistency across touchpoints. The layout emphasizes the promotional pricing with clear hierarchy and strong contrast, making it easy to absorb even at a glance.
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To increase visibility and attract new patients to the Advanced DDS office, I developed a targeted mall advertising campaign. My approach centered on maintaining brand consistency by incorporating the practice’s established visual identity—including its primary and secondary color palettes, typography, and graphic elements.
The ad was designed to be clean, approachable, and service-oriented, highlighting the dental services offered. The overall feel is modern and welcoming, with a focus on trust and professionalism—key values for a dental provider. Strategic placement in a high-traffic mall environment helped maximize exposure to potential patients in the local community.
Creative materials displayed in this portfolio were created by Ariana Mexquititla in a professional capacity for clients and remain the intellectual property of their respective owners. Display of these materials is for portfolio and demonstration purposes only and does not imply ownership, endorsement, partnership, or transfer of intellectual property rights. All trademarks, service marks, trade names, logos, and copyrighted materials are the property of their respective owners. Select Dental Management and affiliated/supported practices retain all rights to their respective brands and materials.
